Not all skincare brands have an inspiring story to tell. The beauty cosmetics industry is flourishing, with millions of products being produced and sold worldwide. Definitely, every brand has its own sweet promises for different users. However, it’s interesting to discover the story behind a brand’s success.
Enter RevitaLash, an award-winning line of cosmetics focused on restoring and enhancing the health of your lashes, brows, and hair. Today, RevitaLash is a skincare authority widely recognized by the beauty community. Even Meghan Markle, the Duchess of Sussex, swears by the brand’s eyelash conditioner. But RevitaLash didn’t start off as with flying colors right away.
The Story Behind RevitaLash
As an ophthalmologist, Dr. Michael Birkenhoff is passionate about the eyes and eye care. But that’s not the sole reason why he established RevitaLash in 2006. Michael’s wife, Gayle, was fighting a battle against breast cancer. Because Gayle was losing hair due to chemotherapy, Michael wanted to help her feel more beautiful in her courageous fight, which led him to formulate a product that would regrow and strengthen Gayle’s lashes.
Removing hair through laser is done by beaming highly concentrated light into hair follicles. The laser is attracted to the color in the hair, so the greater the contrast between your skin and hair color, the better. The follicles absorb the light, destroying the hair. A few sessions are needed to achieve permanent hair reduction.
“She taught me how important beautiful brows and lashes are to her…and the way you look and how you feel are so intimately connected,” says Dr. Birkenhoff in a video on the RevitaLash website.
“I’m very fortunate, in my own small way, to have been able to help Gayle through her recovery. Watching her be excited about her beautiful looking lashes has been a real joy,” Birkenhoff says.
So, inspired by the love between Michael and Gayle, RevitaLash was born. Gayle was even the one who came up with the name, as the product’s goal was to revitalise the mind, body, and spirit.
More than a decade in the industry, RevitaLash has developed an entire line of solution-oriented cosmetics and expanded its reach worldwide. The brand has maintained its original eyelash conditioner in the collection, continuing to protect against breakage, improve lash health, and grow naturally luxurious lashes. Currently, RevataLash has a collection of products dedicated to eye care, including lash serums, brow serums, eye gels, lash wash, mascara, makeup tools, shampoos, and conditioners.
But beyond delivering great results, RevitaLash aims to renew the natural beauty and inner spirit of women. The brand aims to provide dependable products that boost confidence.
Today, RevitaLash is used by thousands of spas and salons in their services. The products can be bought in specialist retail stores, e-commerce shopping sites, and the RevitaLash website. Perfect for professional use and home use, RevitaLash is definitely a well-loved brand in the beauty community.
Even after its massive success, Dr. Michael Birkenhoff and Gayle Birkenhoff never forgot the cause that started it all. Since 2014, RevitaLash Cosmetics has hosted the Annual Gayle Birkenhoff Breast Cancer Symposium, which pooled scientists and clinicians worldwide for a conference on recent developments, research, and new practices in the field of breast cancer treatment.
Aside from that, the brand also donates a portion of their proceeds to breast cancer research initiatives. According to Dr. Birkenhoff, philanthropy is at the heart of the brand’s culture, setting the brand apart by making a difference through a meaningful cause.