What would it be like to have your nails done by Lily Allen’s manicurist? What if you can hire a top-notch celebrity makeup artist to do your hair and makeup right at your home? The thought itself is like a dream come true. Get ready for the best pamper day of your life, because having the professionals knocking at your door is not a dream anymore.
Introducing Jodie Hayes, the under-30 entrepreneur who founded Beautii – London’s leading editorial and celebrity beauty concierge service. You can very well say that Jodie is a fairy godmother, because Beautii can send high-end make-up artists, manicurists, hair dressers, and beauty experts straight to your home, hotel, or office. Whether it’s for a wedding, a party, a photoshoot, or corporate events, you can feel glamorous with a show-stopping look.
High-The Beautii Team
In an interview with Forbes, Jodie Hayes spilled the details about the brand, the staff, and the overall experience that Beautii offers. Hayes says that Beautii provides consumers a chance to have a makeover done by industry professionals who’ve had years of experience working with celebs and VIPs on editorial shoots, red carpets, and beauty campaigns.
“All of our beauty therapists, hairstylists and makeup artists have been recruited by industry professionals who have over 30 years of experience. We trade test all of the team before we take them on, so that we can get an idea of not only their skillset, but their personality and client skills. We also check their kit, to make sure it’s clean and well stocked. We want for their customer experience to be the whole package, not just a great blow dry or manicure,” says Hayes.
When Beautii first came to the market, it only offered three core treatments: hair, makeup, and nails. But now, they offer massages, facials, spray tans, acupuncture, and male grooming services.
If you’re product-conscious or not, the Beautii team has your back. They have beauty PRs, beauty bloggers, and treatment addicts who are all beauty-product junkies. In the Beautii HQ, they employ a diverse staff of all ages, skin tones, genders, and hair types – a great way to ensure that the different needs of Beautii clients will be met. Jodie Hayes and her team regularly discuss products, brands, and attend launches too, always staying updated on the latest trends and treatments.
“We have excellent relationships with all of the beauty PRs and journalists, and we receive all the news about launches and events. Of course, we speak to the artists about their must-have items and wonder products, which can be anything from a £1 lip balm to a £300 face cream. All artists have organic and cruelty-free products in their kits,” Hayes says.
With the kind of service that Beautii offers, they do need to make sure that all products are high-quality and conforming to excellent standards. Companies like Skinbrands supply cutting-edge technologies and products to the beauty industry and to business-tc-consumer services like Beautii. Skinbrands supplies hair and makeup solutions from brands such as Elizabeth Arden PRO, Medik8®, Vitage®, lightfusion™, RevitaLash®, and Susan Posnick. Aside from products, they also offer training programs, marketing guidance, and business support for clients to create a flourishing business.
High-The Beautii Edge
One thing that Hayes is proud of is the fact that Beautii provides a friendly and people-centered experience to clients.
“We don’t want the booking process to be soulless. We have the option to make it a completely digital service; however, we would like our customers to speak to a real person. Therefore we have a mixture of an online and offline booking service,” says Hayes.
Of course, when getting a makeover or trying out a treatment for the first time, we always tend to have a lot of questions running in our heads. For example, if you’re a first time spray tanner, you may need extra reassurance on shades and brands. As such, Beautii’s staff are happy to pick up the phone and answer any questions. This sets Beautii apart from other brands who go all-digital with their apps and websites. Talking to a real person even in the booking part gives customers that feeling of genuine care and special treatment.